India’s tribal and Scheduled Caste/Scheduled Tribe (SC/ST) communities are custodians of rich cultural heritage, crafting unique handmade products that reflect centuries-old traditions. However, many artisans struggle to access markets, earn fair prices, or scale their businesses. To bridge this gap, the Government of India launched the Integrated Scheme for Marketing Promotion of Tribal/SC/ST Products (ISMPSS-CIS). This initiative aims to uplift artisans by providing marketing support, branding, and financial assistance. Here’s everything you need to know about the scheme.
India’s tribal and Scheduled Caste/Scheduled Tribe (SC/ST) communities are custodians of rich cultural heritage, crafting unique handmade products that reflect centuries-old traditions. However, many artisans struggle to access markets, earn fair prices, or scale their businesses. To bridge this gap, the Government of India launched the Integrated Scheme for Marketing Promotion of Tribal/SC/ST Products (ISMPSS-CIS). This initiative aims to uplift artisans by providing marketing support, branding, and financial assistance. Here’s everything you need to know about the scheme.
What is ISMPSS-CIS?
ISMPSS-CIS is a holistic program designed to promote handmade products crafted by tribal, SC, and ST communities. It focuses on creating sustainable livelihoods by improving market access, enhancing product visibility, and ensuring fair pricing. The scheme combines branding, skill development, and digital integration to empower artisans and entrepreneurs from marginalized communities.
Key Features of the Scheme
1. Branding & Certification
- Products receive a unique tribal/SC/ST identity logo for authenticity.
- Certification ensures quality and builds consumer trust.
2. Marketing & E-Commerce Support
- Products are promoted through exhibitions, trade fairs, and online platforms.
- Partnerships with e-commerce giants like Amazon and Flipkart help artisans reach national/international buyers.
3. Financial Assistance
- Subsidies for packaging, transportation, and stall rentals at events.
- Grants for small businesses to upgrade tools or raw materials.
4. Skill Development
- Training programs to refine craftsmanship, adopt modern techniques, and learn business management.
5. Institutional Partnerships
- Collaborations with state agencies, NGOs, and industry bodies to streamline support.
Who Can Benefit?
- Artisans & Craftspersons: Individuals/groups from SC/ST communities creating handmade products (textiles, pottery, jewelry, etc.).
- Entrepreneurs: Startups/SHGs working with tribal/SC/ST artisans.
- Registered Entities: Cooperatives, NGOs, or trusts supporting these communities.
Eligibility Criteria
- Applicants must belong to SC/ST communities or work directly with them.
- Products must be handmade, traditional, or culturally significant.
- Businesses should be registered (e.g., as SHGs, cooperatives, or MSMEs).
- Compliance with quality standards set by the scheme.
How to Apply
- Check Eligibility: Confirm your community status and product type.
- Register on the Portal: Visit the official ISMPSS-CIS portal (myscheme.gov.in) and create an account.
- Submit Application: Fill in personal/business details, upload documents, and describe your products.
- Verification: Authorities review your application.
- Approval & Benefits: If approved, you’ll receive access to marketing support, subsidies, and training.
Documents Required
- SC/ST caste certificate
- Product details (photos, description, heritage significance)
- Business registration proof
- Bank account details
- Aadhaar card
FAQs
1. Can individuals apply, or is it only for groups?
Both individuals and groups (SHGs, cooperatives) are eligible.
2. How long does approval take?
Processing time varies, but applications are typically reviewed within 4–6 weeks.
3. Are non-tribal/SC/ST entrepreneurs eligible?
Only if their business directly involves SC/ST artisans (e.g., employing or sourcing from them).
4. What products qualify?
Handmade items like textiles, handicrafts, organic foods, or traditional art forms.
5. Is there a fee to apply?
No, the application process is free.
6. What if I lack digital skills?
Local Common Service Centers (CSCs) or NGOs can assist with online applications.
7. Can I sell products internationally?
Yes! The scheme partners with e-commerce platforms for global reach.
8. What penalties exist for fake claims?
Submitting false documents may lead to legal action and blacklisting.
Why This Scheme Matters
ISMPSS-CIS isn’t just about economic growth—it’s about preserving cultural identity. By linking artisans to markets, the scheme ensures traditions thrive while creating sustainable incomes. For consumers, it’s a chance to own ethically made, authentic products.
Conclusion
The ISMPSS-CIS scheme is a transformative step toward inclusive growth. If you’re an SC/ST artisan or entrepreneur, seize this opportunity to amplify your craft. Visit the official portal to apply and join a movement that celebrates heritage and empowers communities.
Got questions? Drop them in the comments below!